STEVIA – It’s Current Trend and Future Market

let’s discuss about Stevia’s current trend in the global & Indian market and its future prospects.

The below studies by different international market research companies talk about Stevia’s exponential growth.

Global market for stevia: It will reach 11,000 tons by 2014 requiring tripling (three times) of stevia leaf production at the farm level.

Indian Market for stevia :  An estimated 10 to 20 per cent people in India have diabetes; the market for low-calorie sweeteners is at least 25 per cent if one combines the obese and weight conscious consumers with diabetics.  At 50.8 million, India had one of the largest diabetic populations in FY10. With an improvement in health awareness, the diagnostic and usage rates are likely to increase, leading to a rise in the number of diabetics consuming artificial sweeteners from 2.96 million FY10 to 9.6mn in FY15.

The Nielsen based data shows that stevia is a rapidly growing industry and that stevia is developing into a broadly mainstream ingredient in foods and beverages